The brief
What is this course, and who is it for?
This is a showcase course by Apollo Accreditation, the UK and EU course development and accreditation consultancy, built for first-year students on a business diploma or degree. It shows how we design for higher education, and every activity below works in your browser.
The problem it solves
Recorded lectures and a reading list make a weak online module. Completion drops when students have nothing to do each week and nobody responding.
Weekly tasks, one case study and tutor feedback throughout. Learning outcomes, assessment and learning hours mapped from the start, as an accreditation panel will expect.
What learners can do afterwards
- Explain the marketing mix and apply it to a real organisation
- Analyse a market using a recognised framework
- Write a short marketing plan with measurable objectives
- Use feedback to improve a draft before submission
The learners
Who takes it, and why do they finish?
- Who takes it
- First-year students on a business diploma or degree
- Who usually buys it
- Academic director, programme leader or quality manager
- Where they take it
- Online over twelve weeks, on a laptop
- Why they finish it
- There is something to do every week and a tutor who replies.
Try it
What does the engagement look like?
These are working copies of activities from the course. Nothing you enter leaves your browser.
Inside the course
What do learners see on screen?
Each activity part way through, as a learner sees it after the first choice.
Course map
How is the course structured?
Module by module, with the type of engagement in each and the time it takes.
| Module | What learners do | Engagement | Minutes |
|---|---|---|---|
| Weeks 1 to 2: What marketing is | Readings, short videos and the case introduction | Quiz with feedback | 20 |
| Weeks 3 to 5: The marketing mix | Apply each element to the case | Discussion board, tutor feedback | 35 |
| Weeks 6 to 8: Analysing the market | SWOT, PESTLE and competitor analysis | Group task and quiz | 35 |
| Weeks 9 to 11: The marketing plan | Draft, self-check, feedback, redraft | Rubric self-check, tutor feedback | 40 |
| Week 12: Assessment | Submit the plan and a short reflection | Assessed coursework | 20 |
About 150 minutes in total. Levels 1 to 4 are our four eLearning interaction levels. To see which level fits your own module, use the eLearning level finder.
Specification
What is in the specification?
| Who takes it | First-year students on a business diploma or degree |
|---|---|
| Who usually buys it | Academic director, programme leader or quality manager |
| Format | Online over 12 weeks, with tutor support |
| Length | 5 ECTS credits, 125 to 150 hours of learning |
| Interaction level | Level 4, Advanced |
| Engagement | Discussion board, Marking rubric self-check, Quiz with feedback |
| Assessment | Coursework marked against the rubric, with a draft and feedback before final submission |
| Certificate | Branded completion certificate when the course runs on our platform, or your platform's own |
| Tracking | SCORM or xAPI package, with completion and scores in your learning platform |
| Accessibility | Captions, keyboard navigation and screen reader support built in |
| Languages | English in this showcase. Other languages translated and checked by a native speaker |
| Updates | Each academic year, after the module evaluation |
How we would build it
How would you get a course like this?
The same five steps for every course, with one named person running your project.
- Free course diagnosticSend us the material you have. After a short call we send a written note on what it needs, within a few working days.
- Scope and scriptWe pair our learning designers with someone who has worked in your sector. You review and approve the script before anything is built.
- BuildBuilt in our own authoring tool, with captions and keyboard navigation included. As a guide, four to six weeks per interactive module.
- Test and changeWe test the package on your platform before you sign off. Two rounds of changes are included.
- Launch and trackCompletion and scores in your platform, or ours. Want CPD Certification later? It is already built to that standard.
Evidence
What can you track?
- Weekly activity and discussion posts per student
- Draft and final marks against the rubric
- Students who fall behind, flagged to the tutor by week 3
- Module evaluation, ready for your quality assurance review
Your version
Can you build this with our content?
- Your branding, your policies and examples from your own workplace
- SCORM or xAPI for your learning platform, or hosted on ours
- Captions, keyboard navigation and screen reader support as standard
- Translated versions for staff or students who work in other languages
- Built to CPD standard, so it can go forward for CPD Certification when you're ready
Adapt it
Where else does this course work?
The same design, rewritten for the people and risks of another setting:
- Diploma and certificate programmes
- Professional body qualifications
- Corporate academies
- Blended degrees
Questions
Common questions about this course
Will it meet an accreditation panel's requirements?
It is designed with learning outcomes, assessment and learning hours mapped from the start, which is what panels look for. Apollo prepares and manages submissions but is not a regulator or awarding organisation and does not award qualifications.
How long would it take to build a course like this?
As a guide, an interactive module takes four to six weeks from when we receive your material, and a straight conversion two to three. This course has 5 modules, so we plan it in stages, and you review each script before we build it.
Will it work on our learning platform?
Yes, in most cases. We hand courses over as SCORM or xAPI packages, which nearly every learning platform accepts, and we test the finished package on your platform before you sign off. If you don't have a platform, it can run on ours.
Portfolio
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FreeCourse diagnostic
Send us one course. We'll tell you what it needs, free.
Share one course or programme you already run, or the slides and notes behind it. After a short first call, we review it at no charge and send you a written note on what it needs and which package fits, within a few working days.
- One course or programme, reviewed by a named person
- A written note on what it needs
- The package that fits, so you know where to start
- No charge and no obligation
Get in touch
Tell us what you want to put online.
Send a short note on the course, who it is for and which platform you use. We will come back with the right option and a fixed price.
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